The Project-Winning 9 Step Architect Marketing Formula

Earn 1 AIA LU.

Learn 9 key steps that will help you develop your own project-winning competitive advantage, boosting your confidence and ultimately your portfolio and your fees.

These tested and proven strategies can be easily adapted to work in any market. They will provide a solid foundation for your business development, helping you to win good projects even against competitors with more experience, a bigger portfolio or lower fees.

Learning Objectives

• Learn how to choose a niche where you can become the #1 option or create a new branded category where you are the only option.
• Learn how to get paid for the pre-design work you currently do for free to win projects. No more free site visits, no more free advice, no more free sketches!
• Learn how to generate a simple statement, better than any ‘elevator pitch’, that gets the attention of your ideal clients, because your value to them is clearly obvious.
• Learn a simple technique that gives you the name, address and phone number of ideal clients in your chosen niche who are considering design projects.
• Learn how to construct a specific high value first appointment that your ideal clients will want to book, even if they have never heard your name.
• Learn what to say to potential clients who have gone quiet, without sounding desperate or needy, that frequently gets them to kick start their project on the spot.

Richard Petrie

Co-Founder

Architect Marketing Institute

Richard Petrie

Richard Petrie is the world’s leading architect marketing coach. He has a degree in marketing from University of Canterbury in New Zealand. Formerly he was a professional athlete for the New Zealand national cricket team where he competed at the highest levels of athletic competition around the world. He brings that same high-performance mindset in coaching his clients, who include hundreds of architects around the world. He’s the author of the book, “What To Do When Your Marketing Sucks” and he’s consulted with business leaders and dignitaries around the world. He’s helped grow over 800 medium-sized businesses to win better projects by learning to be more valuable to their ideal clients and projects than anyone else.

Aaron Seward

Editor in Chief

The Architect's Newspaper

Aaron Seward

Aaron Seward is Editor-in-Chief of The Architect’s Newspaper. Seward is an award-winning editor whose career has centered on interpreting architecture for the profession and the general public. He was editor of Texas Architect magazine for six years and prior to that held several positions at AN, including executive editor. In addition to those publications, Seward’s writing on architecture, culture, and the built environment has appeared in Architect, Curbed, Domus, Metropolis, and other publications. He has a BA in Literature, Writing and the Arts from The New School for Social Research.