Specifying with Purpose: An Informative Approach to Design Intent, Budget, and Window Treatment Coordination

Earn 1 AIA HSW LU.

Window treatments are integral to both the performance and aesthetics of a space but specifying them effectively requires more than product knowledge. This webinar offers an informative, practical approach to window treatment specification, guiding participants through the full project lifecycle from early design intent to final execution. Attendees will learn how to define and apply purposeful design intent, align specifications with budget constraints through value engineering, and coordinate seamlessly with architects, designers, contractors, and manufacturers. The course emphasizes proactive planning, clear communication, and documentation strategies that support successful project outcomes. Through real-world examples and common design scenarios, participants will also explore how to solve challenges related to light control, thermal comfort, and aesthetic integration. By the end of the session, attendees will be equipped with the tools and insights needed to specify window treatments that are functional, visually cohesive, and aligned with project goals.

Learning Objectives

• Specify with Clear Design Intent: Participants will be able to define and apply purposeful design intent in window treatment specifications, recognizing its impact on project outcomes.
• Align Specifications with Budget and Value Engineering: Participants will learn how to develop window treatment specifications aligned with project budgets.
• Cross-Disciplinary Coordination and Communication: Participants will be able to identify and apply best practices for coordinating window treatment specifications from the early design phase through project execution.
• Problem-Solving Design Challenges with Window Treatments: Participants will explore frequent design challenges and learn how to address them effectively.

Ty Crawford

Technical Sales Support Manager

Ty Crawford

Ty Crawford is the Technical Sales Support Manager at Hunter Douglas Architectural, where he provides technical, automation, and pre-sales support across the brand. He brings over 15 years of experience in the commercial window covering industry, including work with Springs Window Fashions/Mecho Systems and participation in the R&T show in Germany. Ty’s extensive background in commercial window coverings, combined with his hands-on experience supporting complex projects and collaborating with architects, contractors, and manufacturers, uniquely positions him to speak on specifying for Division 12 and effective project management techniques that align design intent with budget and execution.