Ruben has over 25 years of experience in architecture and manufacturing, helping architects and manufacturers collaborate to achieve higher levels of innovation. As Panelite’s VP of Sales and Strategy, Ruben has been instrumental in developing the market for both interior and exterior translucent honeycomb panels, learning first-hand about clients’ evolving performance requirements, building code developments, and technical advancements in the field. Previously, at 3form (2004 – 2010) Ruben created and ran the architectural division to facilitate knowledge transfer between architects and the manufacturing facility, making it easier to achieve successful, innovative projects. Ruben holds a BA in Architecture (UC Berkeley) and an MBA (UC Irvine). He has lectured at universities internationally and participated in conferences on innovation in architecture and construction.