Richard Petrie is the world’s leading architect marketing coach. He has a degree in marketing from University of Canterbury in New Zealand. Formerly he was a professional athlete for the New Zealand national cricket team where he competed at the highest levels of athletic competition around the world. He brings that same high-performance mindset in coaching his clients, who include hundreds of architects around the world. He’s the author of the book, “What To Do When Your Marketing Sucks” and he’s consulted with business leaders and dignitaries around the world. He’s helped grow over 800 medium-sized businesses to win better projects by learning to be more valuable to their ideal clients and projects than anyone else.