Denise McDaniel is a seasoned marketing professional dedicated to empowering A&E firms. As Product Marketing Manager for Deltek Specification Solutions, she spearheads product positioning and messaging, delivering crucial insights, benchmarks, and trends. Her diverse background, spanning both the technology sector and hands-on experience with a general contractor/construction management firm, brings a unique and valuable perspective to specifications. This blend of expertise allows Denise to understand the specific challenges A&E firms face and effectively communicate the benefits of innovative specification solutions. By bridging the gap between cutting-edge technology and real-world construction challenges, she helps firms better understand how to streamline their processes, increase efficiency, and deliver higher-quality projects. Denise’s insights enable these firms to stay competitive in a rapidly evolving industry by showcasing strategies that directly address their most pressing specification needs.