Anna Liza Montenegro is a the Marketing Director for Go-to-Market for North America at Graitec, she leads events, sales alignment, account-based marketing, customer engagement, and public relations across North America. Previously with Microsol Resources—now part of Graitec—she has built a career turning complex ideas into clear, compelling go-to-market strategies and high-impact product launches. She continues to champion brand growth and demand generation for key industry partners, including Autodesk, Bluebeam, McNeel Rhino, Chaos/Enscape, Egnyte, and others within Graitec’s robust portfolio. She is also a trained architect turned marketing strategist who thrives at the intersection of design, technology, and business in the AEC industry.