We’ve all heard the conventional wisdom that if an RFP hits the street and you didn’t know it was coming, you’ve already lost. This statement is probably true if you’re writing a reactive proposal. The secret to winning when you’re “behind” on the RFP process is to write a proactive proposal.
Where reactive proposals are vague and rely heavily on boilerplate, proactive proposals keep the “why” – the client motivation – in mind and weave it across every section of your response. In this webinar, Rachelle Ray, AEC Proposal Management Consultant, will teach participants simple strategies to transform their proposals into impactful and persuasive marketing masterpieces.
Note: Certificates of Completion will be emailed in a PDF format for your records right away. Please allow for up to 3 to 4 weeks to receive AIA credit for the course.