Hilde has a decade of experience in the aluminum industry, where she has worked extensively with architects and designers to explore the creative and sustainable potential of aluminum. As former Head of Global Brand at Hydro, she led strategic brand initiatives across 40 markets, including the launch of Hydro’s “Greener Brands.” Hilde has spearheaded collaborative projects with renowned designers such as Tom Dixon and Norwegian creatives, notably through Hydro’s design-driven exhibition at Salone del Mobile in Milan. Now based in San Francisco, she continues to bridge industrial innovation with design thinking, helping shape new markets for more sustainable materials, where she believes that architects and designers are key in accelerating greener production and design.