Paul Grech is Creative Director at Trueform Concrete, where he has spent the last 8 years championing concrete as the ultimate medium for creating objects in the built space arena. His principal responsibilities include new product design and development, conceiving and executing marketing tools and outbound communications, and developing company strategy. Paul enjoys working in a smaller, agile company and embodies the “start-up ethos” that is required to keep the business on a trajectory of continuous expansion while honoring the ongoing aim of Trueform: to be the concrete fabrication partner of choice for those in the A&D Community. Beyond his professional endeavors, Paul can be found either at home making art or out in nature on his mountain bike.