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The Truth Behind Utilization, Realization and Profitability:

• Sponsor: BQE
• Credits: 1 LU
• Division:
• Format: Three Video Segments

Course Description

Many firms focus on their staff’s utilization rate and concentrate every working moment toward a client’s project. While this seems to make sense, the actual path towards greater profitability has very little to do with this simple metric.

An analogy would be your physical health. While it’s fine to take yourself to the gym every day, this alone will not create an optimally healthy body. There are many factors that contribute to a healthy system and neglecting any of them impairs the overall objective.

This webinar will look into all the influences that affect your firm’s profitability.

Note: Certificates of Completion will be emailed in a PDF format for your records right away. Please allow for up to 3 to 4 weeks to receive AIA credit for the course.

Learning Objectives

• The true meaning and critical differences between utilization and realization
• Best practices for monitoring KPIs that determine client, project, and staff profitability
• Why the holy grail of value billing is so difficult for architects to implement
• Why keeping accurate time cards is essential regardless of contract type